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                                                    BlueBash: Involving the Campus Community in Launching a Capital Campaign

                                                    Eric Dicken
                                                    Lara Kalafatis

                                                    How do you get campus excited about your capital campaign launch?  Build it into other campus programming and increase the impact of the combined efforts.  Learn how Case Western Reserve University launched the capital campaign as the kick-off to alumni weekend, the board of trustee meeting, a creative showcase featuring innovations of faculty, students, and alumni, and capped it all off with the undergraduate program board's fall concert.


                                                    Takeaways:
                                                    1. Leveraging partnerships with vendors
                                                    2. Donor recognition
                                                    3. Creative partnerships with campus programs
                                                    4. Creating excitement about philanthropy
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