- Home
- About AEP 2013
- Register
- Speaking at AEP 2013
- Kathleen S. Nelson Scholarship
- Travel Information
- Downloads
- Photo Galleries
- Contact Us
- Previous Programs
- AEP 2012>
- Panel: Using Corporate Design
- Panel: Special Events Councils & Other Forms of Networking
- Shovels and Red Ribbon and New Buildings… Oh My!
- Building an Office of Events
- Alumni Relations & Volunteer Engagement
- BlueBash: Involving the Campus Community in Launching a Capital Campaign
- The Influence of High-Touch Event Communication on Donor Support
- AEP 2011
- AEP 2010
- AEP 2009
- AEP 2008
- AEP 2007
- AEP 2012>
Engaging Event Participation through Social Media
Presenter
Sherry Main, Director of Communications, UC Irvine, Bren School of Information and Computer Science
Description
Social media and networks have steadily increased over the past few years. During this time, the ways in which people use social and new media have matured from a platform for personal engagement to a professional communications tool. In addition, the ability to quickly and widely crowdsource tasks and engage in digital conversations can allow for events to be experiential — even before and after the fact. The accessibility and reach achieved by social media is extraordinary. Every event should consider the integration of social media in their communications, marketing and relationship management strategies.
Sherry Main, Director of Communications, UC Irvine, Bren School of Information and Computer Science
Description
Social media and networks have steadily increased over the past few years. During this time, the ways in which people use social and new media have matured from a platform for personal engagement to a professional communications tool. In addition, the ability to quickly and widely crowdsource tasks and engage in digital conversations can allow for events to be experiential — even before and after the fact. The accessibility and reach achieved by social media is extraordinary. Every event should consider the integration of social media in their communications, marketing and relationship management strategies.
© The Special Event Company 2012 All Rights Reserved
