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      • Panel: Using Corporate Design
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      • Shovels and Red Ribbon and New Buildings… Oh My!
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      • BlueBash: Involving the Campus Community in Launching a Capital Campaign
      • The Influence of High-Touch Event Communication on Donor Support
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LaurieAnn Russell

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Director of Affinity Programs
Hamilton College

LaurieAnn has directed alumni weekend activity including programming, budget oversight, marketing, and the recruitment and supervision of 100 plus alumni volunteers and staff. She develops, reconnects and maintains relationships with alumni including soliciting them for their time and money. In alignment with alumni education goals, she redeveloped the alumni weekend program over a five year period from a social event to one utilizing expert alumni presenters. I believe there are many planners that can execute events with perfection. However, the difference in what I do is to build lasting relationships with individuals who return to an event year after year.

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